These instructions will help email senders configure their ESPs to share data with LiveIntent. Configuring event data sharing with LiveIntent improves the accuracy and scale of several Monetization, Intelligence, and Addressability products. Different configuration options are available depending on the ESP you use. If you have any questions about how ESP event configurations help your specific use cases, please contact your account team.

This page is dedicated to instructions specifically through the Bird ESP.

Advanced ESP Integration

Full instructions: enable Webhook integration

Before starting, you will need a Webhook URL from your LiveIntent account manager. It will look something like the below (exact path may vary and there may be extra parameters):

https://esp-webhooks.privacy-enclave.liveintent.com/webhook-event/bird/{{publisher_id}}/{{unique_alphanumerical}} with {{publisher_id}} and {{unique_alphanumerical}} prepopulated with the specific values for your publisher.

1. From the dashboard, click on configuration from the top menu, and select Webhooks in the submenu.

2. Click Create Webhook and enter the name you want to give to the LiveIntent webhook, such as liveintent-webhook. Also, enter the URL provided by your account manager.

3. Select all the events. The most important events include message events, engagement events, and the unsubscribe event.

4. Scroll down, select None in the Authentication type, and click the Create Webhook button at the bottom of the page.

5. You should see a confirmation that the Webhook was properly created. If you see an error, copy any information and send it to your account manager

Validate configuration with LiveIntent team

6. In the new page you are on, click the Test tab and then click on Send Test Batch.

7. Please notify your LiveIntent Account Manager to confirm that the Webhook was properly set up and you sent a test.