ESP Event Configuration Instructions: Braze
These instructions will help email senders configure their ESPs to share data with LiveIntent. Configuring event data sharing with LiveIntent improves the accuracy and scale of several Monetization, Intelligence, and Addressability products. Different configuration options are available depending on the ESP you use. If you have any questions about how ESP event configurations help your specific use cases, please contact your account team.
This page is dedicated to instructions specifically through the Braze ESP.
LiveConnect Email Extension
*Note: Placing a LiveConnect tag on your website is a prerequisite to configuring the LiveConnect Email Extension. If you need to add your LiveConnect tag please follow the website implementation instructions or reach out to your LiveIntent Account Team.
What is the LiveConnect Email Extension?
The LiveConnect Email Extension is simply an additional URL parameter LiveIntent recommends that email senders add to all URLs within their newsletter to maximize newsletter monetization and improve the identity resolution of their site visitors. For more information, follow this link.
Full instructions: update tag parameters
1. From the Braze dashboard, navigate to Manage App Group.
2. Select Custom Attributes from the 2nd level top menu.
3. Click +Add Custom Attributes in the upper right-hand corner of the window.
4. Under Attribute Name, enter lctg.
5. Under Data Type, select String and click SAVE.
6. From the Braze dashboard, navigate to Templates & Media on the left-hand menu.
7. Select Link Templates from the 2nd level top menu.
8. Click +Create Link Template in the upper right-hand corner of the window.
9. Enter lctg as the Template Name.
- Optional: click +Add Template Description and enter LiveConnect Email Extension to differentiate this link template from others that may already be present.
10. Under Template Position make sure After URL is selected.
11. Under Query Parameters, click the + in the Key field.
12. Under Personalization Type, select Custom Attributes.
13. Under Attributes, select lctg and leave the Default Value.
14. Click Insert Personalization.
15. Under Query Parameters, click the + in the Value.
16. Make sure Personalization Type is set to Default Attributes.
17. Under Attribute, select braze_id and leave the Default Value blank.
18. Click Insert Personalization.
19. Under Template Preview you should see:
http://your-domain.com?{{custom_attribute.${lctg}}}={{${braze_id}}}
20. Click Save Template.
21. Update any existing campaigns by clicking Edit Email Body from inside the selected campaign.
22. Select Content Library from the upper right-hand menu.
23. Select Link Templating.
24. Under Select a Template, select lctg and click +Add.
25. Make sure # is checked under Link URLs.
26. Click Done.
27. Click Save as Draft or, if attempting a scheduled send, continue your workflow by clicking Forward.
28. The LiveConnect tag publisher script on your site will need to be updated (or placed if not already in use).
- The SafeRTB tag should updated to include: &{{custom_attribute.${lctg}}}={{${braze_id}}}.
- The LiveTag image links should also be updated to include the same &{{custom_attribute.${lctg}}}={{${braze_id}}} on all tag images.
The SafeRTB and LiveTag Image tags would look like this (with the bold text being the appended parameter):
https://sli.domain.com/imp?s={ad_slot}&li={LIST_ID}&e={email}&p={placement_id}&{{custom_attribute.${lctg}}}={{${braze_id}}}
Validate configuration with LiveIntent team
After configuring, send a test email to [email protected].
Please notify your LiveIntent Account Manager to confirm the successful configuration of the LiveConnect Email Extension.