ESP Event Configuration Instructions: Mailerlite
These instructions will help email senders configure their ESPs to share data with LiveIntent. Configuring event data sharing with LiveIntent improves the accuracy and scale of several Monetization, Intelligence, and Addressability products. Different configuration options are available depending on the ESP you use. If you have any questions about how ESP event configurations help your specific use cases, please contact your account team.
This page is dedicated to instructions specifically through the Mailerlite ESP.
LiveConnect Email Extension
*Note: Placing a LiveConnect tag on your website is a prerequisite to configuring the LiveConnect Email Extension. If you need to add your LiveConnect tag please follow the website implementation instructions or reach out to your LiveIntent Account Team.
What is the LiveConnect Email Extension?
The LiveConnect Email Extension is simply an additional URL parameter LiveIntent recommends that email senders add to all URLs within their newsletter to maximize newsletter monetization and improve the identity resolution of their site visitors. For more information, follow this link.
Full instructions: update tag parameters
Before starting, you will need a login to Mailerlite with Administrator access.
1. Go to the Subscribers menu on the left, click Fields from the submenu, and then click Create Field.
2. Name the field lctg as a text field and click Create.
3. Add &lctg={$lctg} to all content links in your templates and campaigns.
4. The SafeRTB tag should be updated to include: &lctg={$lctg}
6. The LiveTag images URLs should be updated to include: &lctg={$lctg}
Validate configuration with LiveIntent team
1. Send a test email to [email protected]
2. Please notify your LiveIntent Account Manager to inform them of the successful configuration or of any issue you encountered.
Advanced ESP Integration
Full instructions: enable API data exchange
Before starting, you will need a URL provided to you by your account manager. The URL will look similar to this with the parameters for the state, expires, and hmac personalized for your account:
1. Go to Integrations and click the Use button of the API.
2. In the Developer API page, click Generate new Token. In the pop-up window, enter a token name and select “I have read and understood the API”. Click Create token.
3. In the new page, save the generated token either in your clipboard or by downloading the file. In either case, please record the token as you will not have access to it after you leave the page.
4. Visit the URL your Account Manager provided to you.
5. In the webpage you: enter the api token you saved in step 3.
6. You should see the success screen below. Please let your account team know if there are any issues.
Validate configuration with LiveIntent team
1. Please notify your LiveIntent Account Manager to inform them of the successful configuration or of any issue you encountered.