Ad Specs and Creative Requirements

Please Note:
Javascript is not supported in the email environment.

 

Display Ads General Requirements 

  • Display creative sizes: 970x250, 970x550 and 300x250.
    • We can also traffic 728×90, 160x600, and 300x600, but the above sizes are the base requirement for campaigns.
  • Creative Concepts
    • Please be sure to share a zip file of your creatives organized by file size > each creative concept
      • 1 Creative Concept should contain 3 top performing creatives (300x250, 970x250, + 970x550) all of the same look/feel and creative messaging
      • Please avoid mixing different file formats i.e. 1 concept – all gifs in top sizes, or all jpgs in top sizes
    • We recommend a maximum of 3 creative concepts per line item.
  • All creatives that have a white or gray background must have a border around the image of at least 1px thick.
  • Creatives have a clear “Call to Action”
  • Creatives display your company logo.

Click-Through URLs

  • Always use the original links to content.
  • Do not use bit.ly or other URL shorteners. 
    • Shortened URLs are listed in Spamhaus and can negatively affect overall email delivery.
  • Please be sure to check and confirm URLs include only the approved Click-URL Macros and Accepted Characters
      • Please be sure to avoid using ${US_PRIVACY} macro as it is not supported on the backend.

Standard Display Specifications

Creative Size(s)

300×250, 970x250, 970x550, 728×90, 160x600, 300x600

File Type

 PNG/JPG/GIF

File Size

Maximum file size of 250KB

Animation Length 

30 seconds max; 5 fps; 3 loops

3rd Party Tags Accepted?   Yes
1x1 Tags Accepted?   Yes
 Creative Lead Time 

 3 business days prior to launch

 

Animated Teasers Specifications

through managed service or The Trade Desk

 File Size

Maximum file size of 4MB

Animation Length 

:08s max

Please note: Animations can be looped but must stop after 30 seconds

Frame Rate

10 fps

Creative Requirements

  • 3-5 creative concepts per ad size recommended
  • Complete creative rendering must be in the first frame of animation

*Please note: GIFs do not function with Native Ad Blueprints

 

Third-Party Tags Specifications

Assets Required 

For optimal performance, please provide 1x1 impression tracker, click tracker, and an image file per each placement.

Please make sure the Static Tags (Standard Images and/or no script section of Javascript tags) are running the same creatives as the Javascript tags in order to ensure the correct images serve.

 

If you are currently using DCM standard tags, we ask that you provide the following as soon as possible:

  • Raw image asset
  • 1 X 1 impression tracker
  • Click tracker
Creative Size(s)

300×250, 970x250, 970x550, 728×90, 160x600, 300x600

File Type

PNG/JPG/GIF (no Javascript or Flash)

One creative per placement. There is no creative or campaign rotation

 File Size

Maximum file size of 250KB

Animation Length 

30 seconds max; 5 fps; 3 loops 

 

Native Ads General Requirements

  • Creatives have a clear “Call to Action”

Native Ads Specifications 

Creative Requirements

Sponsored by

25 character maximum 

Headline

 25-90 characters

Image Format

Image Format 1: 1200x627 pixels, 1.91:1

Image Format 2: 1200x1200 pixels, 1:1

Body Text

Body Text 1: 50-150 characters 

Body Text 2 (Optional): 151-250 characters

CTA 15 characters
*Please note: Images for Native Ad Blueprint creatives can support a maximum file size of 1024KB.
*Please note: Logos for Native Ad Blueprint creatives can support a maximum file size of 250KB.
Native images vs logos: Native images are the images featured in a native creative, while native logos are the images of advertiser logos that are used above the featured image to notate the sponsorship.

 

 
 
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