Ad Specs and Creative Requirements
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Please Note: |
Display Ads General Requirements
- Display creative sizes: 970×250, 970×550 and 300×250.
- We can also traffic 728×90, 160×600, and 300×600, but the above sizes are the base requirement for campaigns.
- We can also traffic 728×90, 160×600, and 300×600, but the above sizes are the base requirement for campaigns.
- Creative Concepts
- Please be sure to share a zip file of your creatives organized by file size > each creative concept
- 1 Creative Concept should contain 3 top performing creatives (300×250, 970×250, + 970×550) all of the same look/feel and creative messaging
- Please avoid mixing different file formats i.e. 1 concept – all gifs in top sizes, or all jpgs in top sizes
- We recommend a maximum of 3 creative concepts per line item.
- Please be sure to share a zip file of your creatives organized by file size > each creative concept
- All creatives that have a white or gray background must have a border around the image of at least 1px thick.
- Creatives have a clear “Call to Action”
- Creatives display your company logo.
Click-Through URLs
- Always use the original links to content.
- Do not use bit.ly or other URL shorteners.
- Shortened URLs are listed in Spamhaus and can negatively affect overall email delivery.
- Please be sure to check and confirm URLs include only the approved Click-URL Macros and Accepted Characters
- Please be sure to avoid using ${US_PRIVACY} macro as it is not supported on the backend.
Standard Display Specifications
| Creative Size(s) |
300×250, 970×250, 970×550, 728×90, 160×600, 325×50, 300×600 |
| File Type |
PNG/JPG/GIF |
| File Size |
Maximum file size of 250KB |
| Animation Length |
30 seconds max; 5 fps; 3 loops |
| 3rd Party Tags Accepted? | Yes |
| 1×1 Tags Accepted? | Yes |
| Creative Lead Time |
3 business days prior to launch |
Social Template Creative Specifications
| Creative Size(s) | 300×250, 970×250, 970×550, 728×90, 160×600, 300×600, 320×50 |
| Optional Test Size(s) | Format 1: 600×600 pixels, ratio 1:1 Format 2: 1080×1080 pixels, ratio 1:1 Format 3: 600×750 pixels, ratio 4:5 Format 4: 1080×1350 pixels, ratio 4:5 |
| File Type | JPG, PNG, GIF |
| Max File Size | Standard display: 250KB GIF/Animated teaser: 4MB |
| Border Requirements | Creatives with white backgrounds must have borders of a different color at least 1 pixel thick. |
| GIF Requirements | Complete creative rendering must be in the first frame of animation. |
| Animation Length | 8 seconds max; animations can be looped 3x |
| Third-Party Tags Accepted | Yes |
| 1×1 Impression Tags Accepted | Yes (LiveIntent only accepts standard tags or no-script section of JavaScript tags) |
through managed service or The Trade Desk
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File Size |
Maximum file size of 4MB |
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Animation Length |
:08s max Please note: Animations can be looped but must stop after 30 seconds |
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Frame Rate |
10 fps |
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Creative Requirements |
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*Please note: GIFs do not function with Native Ad Blueprints
Third-Party Tags Specifications
| Assets Required |
For optimal performance, please provide 1×1 impression tracker, click tracker, and an image file per each placement. Please make sure the Static Tags (Standard Images and/or no script section of Javascript tags) are running the same creatives as the Javascript tags in order to ensure the correct images serve.
If you are currently using DCM standard tags, we ask that you provide the following as soon as possible:
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| Creative Size(s) |
300×250, 970×250, 970×550, 728×90, 160×600, 300×600 |
| File Type |
PNG/JPG/GIF (no Javascript or Flash) One creative per placement. There is no creative or campaign rotation |
| File Size |
Maximum file size of 250KB |
| Animation Length |
30 seconds max; 5 fps; 3 loops |
Native Ads General Requirements
Creatives have a clear “Call to Action”
Native Ads Specifications
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Creative Requirements |
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| Sponsored by |
25 character maximum |
| Headline |
25-90 characters |
| Image Format |
Image Format 1: 1200×627 pixels, 1.91:1 Image Format 2: 1200×1200 pixels, 1:1 |
| Body Text |
Body Text 1: 50-150 characters Body Text 2 (Optional): 151-250 characters |
| CTA | 15 characters |