Ad specs and creative requirements – Knowledge Base

Our Recommendations

Provide multiple creative concepts in the following sizes: 970x250, 970x550, 300×250, 728×90, 160×600, 300×600. We also have the ability to traffic a 320x50 unit on mobile.
Please note that the maximum file size for creatives is 250KB
Make sure that creatives are not too cluttered and have a clear “Call to Action”

Click Through URLs

Always use the original links to content
Never use bit.ly or other URL shortener. These are listed in Spamhaus and can negatively effect overall email delivery

Please Note
LiveIntent only accepts Standard Tags or No-Script Section of Javascript tags.

Standard Banner

Description	All standard IAB sizes are accepted, as well as high-impact
Creative Size(s)	728×90, 300×250, 160×600, 300×600, 970x250, 970x550 (mobile-specific)
File Type	PNG/JPG/GIF
File Size	Maximum file size of 250KB
Animation Length	:30 max; 5 fps; 3 loops
3rd Party Tags Accepted?	Yes
1x1 Tags Accepted?	Yes
Custom Assets Required	N/A
Creative Lead Time	3 business days prior to launch

Animated GIFs

File Size	Maximum file size of 250KB
Animation Length	:30 seconds or shorter Please note: Animations can be looped, but must be stopped after 30 seconds
Frame Rate	5 fps or slower
Creative Requirements	3-5 creative concepts per ad size recommended ' Complete creative rendering must be in first frame of animation

Third Party Tags

Assets Required	For optimal performance, please provide 1x1 impression tracker, click tracker & image file per each placement Please make sure the Static Tags (Standard Images and/or no script section of Javascript tags) are running the same creatives as the Javascript tags in order to ensure the correct images serve If you are currently using DCM standard tags, we ask that you provide the following as soon as possible: a raw image asset, 1 X 1 impression tracker, and click tracker.
Creative Size(s)	728×90, 300×250, 160×600, 300×600, 970 X 250, 970 X 550
File Type	PNG/JPG/GIF (no JS or Flash) One creative per placement: there is no creative or campaign rotation
File Size	Maximum file size of 250KB
Animation Length	:30 max; 5 fps; 3 loops