Supported Third-Party Tags

While creating campaigns on the LiveIntent Platform, you may use third-party ad tags. The tags below have been tested to ensure LiveIntent can support tracking accordingly. 

Modification instructions for the ad servers and brand safety tags below can be found here

  • DoubleClick Campaign Manager (DCM)
  • Sizmek
  • Atlas
  • DoubleVerify
  • Integral Ad Science (IAS)
  • Mediaplex/Conversant
  • CAKE
  • Flashtalking 
  • AdForm

Third-Party Tracker Click Discrepancies

LiveIntent uses click-filtering logic as a measure to isolate various types of fraudulent click patterns within email newsletters. As we identify click patterns that are fraudulent, our click filtering logic adapts to remove these anomalous click counts from client reporting.

  • A few examples of potentially fraudulent traffic that can lead to anomaly clicks are bot traffic and high counts of clicks from the same IP and user-agent.

Due to LiveIntent’s use of click-filtering logic, it is fairly common that LiveIntent reports less clicks than third-party reporting. This is largely in part due to the majority of third-party tag providers not being designed for the email environment.

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