Knowledge Base

Creative Approval Tool

Summary

The Creative Approval tool is designed to let Publishers proactively manage the creatives running in their inventory by enabling them to add an advertiser’s domain to their Accounts’ blocklists or whitelists. You can manage LiveIntent’s exchange as well as creatives that have recently been run from RTB Partners.

Managing A Single Publisher

If you are managing a single Publisher account, your media group should already be selected for you. In order to start blocking or whitelisting advertiser’s creatives:

  1. Select your Blocking Type. Afterwards, you should see the Publisher Selection Appear
  2. Click the Select All Publishers button. Afterwards, you should see the name of the account appear and the table with Creatives will start to load.  
  3. The LiveIntent Exchange will be available by default. You can manage RTB partner’s by selecting RTB Partner’s in the “View All” dropdown.  
  4. Hover over the creatives to see the full sized version or click “View Creatives” to see each creative in the account.
  5. Select “Add to Whitelist” or “Add to Blocklist” depending on your blocking type to allow or deny, respectively, an advertiser from appearing in your emails.  

Creative_Add_Remove.gif

Managing Multiple Publishers

You can manage a block or white list list across a set of publishers in the same Media Group. In order to do this, all the publishers need to be using the same block type, ie white or block. In order to start blocking or whitelisting advertiser’s creatives:

  1. Once you have selected the block type, the eligible publishers will be available.
  2. You can select all the publishers or click “Select Publishers” to choose one or more specific Publishers. Once your Publishers are selected, you should see the names of the accounts appear and the table with Creatives will start to load.  
  3. The LiveIntent Exchange will be available by default. You can manage RTB partner’s by selecting RTB Partner’s in the “View All” dropdown.
  4. Hover over the creatives to see the full sized version or click “View Creatives” to see each creative in the account.
  5. Select “Add to Whitelist” or “Add to Blocklist” depending on your blocking type to allow or deny, respectively, an advertiser from appearing in your emails.  The advertiser’s domain will be added to all of the selected Publishers.

Creative_Multiple_Selections.gif

 

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