Knowledge Base

Set Up Attribution & Tracking for Campaigns via DV360

For those of you using Campaign Manager (CM) to traffic campaigns in DV360, we advise you to follow the guidelines for post-view and post-click conversion tracking.

Setting up view-through attribution 

Using a CM impression tracker helps with view-through attribution

Step 1: Export the impression tracker

From the Campaigns dashboard in Campaign Manager, select and export/download the 1x1 tracking tag you want to use for the LiveIntent ad. 

Step 2: Copy the URL in the impression tracker

Copy the URL from the impression tracking tag that you’ve exported. 

Example

<IMG

SRC=“https://ad.doubleclick.net/ddm/trackimp/ND9516.1172840LIVEINTENT/B11496303.153494048;dc_trk_aid=323506939;dc_trk_cid=83122180;ord=[timestamp]”BORDER=”0”HEIGHT=”1”WIDTH=”1”ALT=Advertisement”>

 

Step 3: Paste the URL in the impression tracker

Paste the URL into the Impression tracking URL 1 field during the creative setup in Campaign Manager.

 

Setting up click-through attribution 

Using a Campaign Manager dynamic click tracker helps with click-through attribution. 

 

Step 1: Create a NEW 1x1 tracking ad in Campaign Manager

Each Campaign Manager placement needs its own unique tracking ad. 

Pro Tip

Click event tags are created at the campaign level.

Click event tags are assigned at the ad level.

Be sure to use a unique tracking ad for each 1x1 placement.

 

Heads Up

Campaign Manager allows you to create up to 20 unique click event tags in a single campaign.

 

Step 2: Create a NEW dynamic click tracker in Campaign Manager 

Each Campaign Manager placement needs its own unique dynamic click tracker.

Assign to the same placement as the tracking ad you created in Step 1 and use the same landing page URL.

Pro Tip 

Use a naming convention for your 1x1 tracking ads and dynamic click trackers that makes it easy to align them.

 

Step 3: Download the tags

Select the click tracker box in the tag download screen. The tag sheet should include two tabs:

  • Tracking Ads
  • Click Trackers

From the Click Trackers tab, copy the click tracker tag.

Example

https://ad.doubleclick.net/ddm/clk/427102793;228967622;o

 

Step 4: Paste the dynamic click tracker into the click event tag field

Within Google Campaign Manager, click on your campaign and open the Click event tags under campaign properties. 

Select Campaign Tags and then New click event tag.

Paste the dynamic click tracker you copied at the end of Step 3 into the Tag URL field and add a question mark (?) to the end of the click tracker.

Example

https://ad.doubleclick.net/ddm/clk/427102793;228967622;o?

Remember to use a naming convention for the click event tag that makes it easy to assign it to the corresponding placement.

More information is available on the Campaign Manager Help Center.

 

Step 5: Assign the newly created click event tag to the 1x1 tracking ad 

Open up the 1x1 tracking ad you created in Step 1. Within the click event tags section, select the newly created dynamic click tracker you created in Step 2 (Google calls it a click tag).

Be sure to click Override parent click tag and only assign the click tag associated with the 1x1 tracking ad placement from the ad group. Otherwise, conversions cannot be attributed to the correct placements. 

Save the ad.

To quickly QA your setup after completing all of the necessary steps, copy and paste the click tag from the 1x1 tracking ad into your browser. If it redirects to the desired landing page URL, you should be good to go!

 

Heads Up

You may see duplicate click numbers in your DV360 reports. 

  • Clicks counted by DV360 are labeled Creative Type = Tracking.
  • Clicks counted by CM are labeled Creative Type = Not Set.

Post-click conversions will not be duplicated in Campaign Manager.

 

Was this article helpful?
0 out of 0 found this helpful
Powered by Zendesk