Sending Your First-Party Data to LiveIntent
With LiveIntent, you can upload your first-party CRM data and serve ads to your valuable audiences in the email inventory of premium publishers.
LiveIntent offers multiple options for activating your audience across the exchange. We have partnered with leading DMPs (such as Adobe Audience Manager and Merkle) that offer integrations for activating your audiences in our email exchange. Depending on your scope and requirements, we recommend using our Audience API for sharing multiple audiences and regular refreshes. Clients also have the option of uploading audience files directly into Audience Manager.
If you have any questions please contact your LiveIntent Account Team.
DMP Partner Integrations
Note: If you are using any of these partner solutions, it is highly recommended that you use the integration.
Our partner integrations facilitate the seamless and secure transfer of your CRM segments, directly into the LiveIntent platform. Click on the partner below to see specific instructions.
Audience API
Please navigate to our Audience API portal for specific instructions.
Audience Manager
This UI is for all clients, both managed and self-service, who want to onboard their data directly with LiveIntent.
When using Audience Manager, you do not need to separately hash your email files. Simply create a new audience by uploading your plain text email file. Audience Manager will automatically hash your email list and make the audience available for targeting immediately in our email exchange.
Learn more here: What is Audience Manager?
Audience 360 Reporting
After your campaign has ended, you can request an Audience 360 Report for campaign audience details such as date, time, ISP, device/O/S, browser, and creative … all attributes that can be fed into your attribution platform for campaign optimization and audience analytics.