Trafficking Ads for Email in DV360

Within Display & Video 360, ads running on the LiveIntent platform will be set up using the native integration.

The LiveIntent platform uses an image flattening service to render creative components as a single image within the banner size(s) supported by your chosen supply partners. 

 

Native Campaigns

 

Step 1: Start to build a native ad in DV360

In DV360 visit the Creative tab > Format Gallery and select the Native option along the top navigation bar.

Click Create beneath Native display.

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Step 2: Provide the required creative components

Within the creative details screen, fill in the required fields: headline, logo, main image, body text, and advertiser name.

 

Description

Max Length

Logo

Square format image with 1:1 aspect ratio.

Min. 100 x 100 pixels

Max width/height: 2000 pixels 

Max. file size: 1200 KB

Formats: JPG, PNG

 

Image

Use high-resolution images. For best results, 1200x627 with 1.91:1 aspect ratio. DV360 allows minimal text within images, avoid using too much text or your creative may be rejected.

 

Advertiser Name

Write the advertiser name

25 characters

Headline

Primary text.

90 characters

Body Text

Lengthier text describing a brand or product.

200 characters (for best results, max of 150)

Caption URL

A short version of the landing page URL to display in some native layouts via DV360. 

For example, example.com/shop

30 characters

Call to Action 

Text encouraging people to take action.

For example, Shop Now.

15 characters

 

Pro Tip 

The headline is the most important element of a native ad. Write headlines that convey a strong brand image and read like content or sentences, instead of offers or pure product names.

 

Step 3: Link the creative to a Campaign Manager tracking tag, if using Google's ad server

Navigate to the Details tab to the Serving Properties field.

If you are using Campaign Manager as your ad server, check the box that says “Add Campaign Manager Tracking Ad” and select the appropriate ID. 

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Step 4: Targeting LiveIntent Inventory 

Please navigate to Targeting LiveIntent Inventory in DV360 to select LiveIntent as an inventory source and target LiveIntent deals.

 

Display in Native Campaigns

If you do not have native assets, you may still utilize our native integration with DV360 to run standard display banners. Available sizes for creatives coming through DV360 include 970x250, 970x550, and 300x250. 

 

Step 1: Start to build a native ad in DV360

Just like you would when building a Native creative in DV360, navigate to the Creative > Format Gallery > Native tab and select Native Display.

This will open up to the Ad Canvas section of the creative builder. Add all of the required elements:

 

Creative Specs

 

Description

Notes

Logo*

Square format image with 1:1 aspect ratio.

Min. 100 x 100 pixels

Max width/height: 2000 pixels 

Max. file size: 1200 KB

Formats: JPG, PNG

 

Main Image

Minimum size: 1200x628 pixels
Aspect ratio: 1.91:1
Supported image file formats: jpg, png
Maximum width/height: 2000 pixels
Maximum file size: 1200 KB

Upload a 1200x628 image and ensure you associate it to the corresponding 970x250 or 970x550 deal** 

Square Image (optional)

Minimum size: 628x628 pixels

Supported image file formats: jpg, png

Maximum width/height: 2000 pixels

Maximum file size: 1200 KB

Upload a 628x628 image if you would like to run a 300x250 creative.^

Advertiser* Name

Write the advertiser name

25 characters

Headline*

Primary text.

90 characters

Body Text*

Lengthier text describing a brand or product.

200 characters (for best results, max of 150)

Caption URL*

A short version of the landing page URL to display in some native layouts via DV360. 

For example, example.com/shop

30 characters

Call to Action* 

Text encouraging people to take action.

For example, Shop Now.

15 characters

 

*For these components of the creative assets, you must add placeholders to those fields, but note they will not be rendered in the final display banner that is served. 

**While the image you upload into DV360 should be a 1200x628 size, you must ensure your actual creative is either the 970x550 or 970x250 size, with the rest of the space acting as a border. If you would like to run both a 970x550 and a 970x250 banner, you will need to create these separately and attach them to separate deal IDs.

^While the square image you upload into DV360 should be a 628x628 size, you must ensure your actual creative is the 300x250 size, with the rest of the space acting as a border. Including a square image in this workflow is the only way we can serve a 300x250 size. It can be added in the same workflow as the main image and does not require a separate deal. 

 

From here you can follow the same steps as above.

Please note

The logo, advertiser name, headlines, texts, caption URL, and call-to-action will not be rendered within the ad, so feel free to add placeholders in these fields.

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