Within Display & Video 360, ads running on the LiveIntent platform will be set up using the native integration.
The LiveIntent platform uses an image flattening service to render creative components as a single image within the banner size(s) supported by your chosen supply partners.
Native Campaigns
Step 1: Start to build a native ad in DV360
In DV360 visit the Creative tab > Format Gallery and select the Native option along the top navigation bar.
Click Create beneath Native display.
Step 2: Provide the required creative components
Within the creative details screen, fill in the required fields: headline, logo, main image, body text, and advertiser name.
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Description |
Max Length |
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Logo |
Square format image with 1:1 aspect ratio. Min. 100 x 100 pixels Max width/height: 2000 pixels Max. file size: 1200 KB Formats: JPG, PNG |
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Image |
Use high-resolution images. For best results, 1200x627 with 1.91:1 aspect ratio. DV360 allows minimal text within images, avoid using too much text or your creative may be rejected. |
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Advertiser Name |
Write the advertiser name |
25 characters |
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Headline |
Primary text. |
90 characters |
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Body Text |
Lengthier text describing a brand or product. |
200 characters (for best results, max of 150) |
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Caption URL |
A short version of the landing page URL to display in some native layouts via DV360. For example, example.com/shop |
30 characters |
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Call to Action |
Text encouraging people to take action. For example, Shop Now. |
15 characters |
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Pro Tip The headline is the most important element of a native ad. Write headlines that convey a strong brand image and read like content or sentences, instead of offers or pure product names. |
Step 3: Link the creative to a Campaign Manager tracking tag, if using Google's ad server
Navigate to the Details tab to the Serving Properties field.
If you are using Campaign Manager as your ad server, check the box that says “Add Campaign Manager Tracking Ad” and select the appropriate ID.
Step 4: Targeting LiveIntent Inventory
Please navigate to Targeting LiveIntent Inventory in DV360 to select LiveIntent as an inventory source and target LiveIntent deals.
Display in Native Campaigns
If you do not have native assets, you may still utilize our native integration with DV360 to run standard display banners. Available sizes for creatives coming through DV360 include 970x250, 970x550, and 300x250.
Step 1: Start to build a native ad in DV360
Just like you would when building a Native creative in DV360, navigate to the Creative > Format Gallery > Native tab and select Native Display.
This will open up to the Ad Canvas section of the creative builder. Add all of the required elements:
Creative Specs
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Description |
Notes |
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Logo* |
Square format image with 1:1 aspect ratio. Min. 100 x 100 pixels Max width/height: 2000 pixels Max. file size: 1200 KB Formats: JPG, PNG |
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Main Image |
Minimum size: 1200x628 pixels |
Upload a 1200x628 image and ensure you associate it to the corresponding 970x250 or 970x550 deal** |
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Square Image (optional) |
Minimum size: 628x628 pixels Supported image file formats: jpg, png Maximum width/height: 2000 pixels Maximum file size: 1200 KB |
Upload a 628x628 image if you would like to run a 300x250 creative.^ |
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Advertiser* Name |
Write the advertiser name |
25 characters |
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Headline* |
Primary text. |
90 characters |
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Body Text* |
Lengthier text describing a brand or product. |
200 characters (for best results, max of 150) |
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Caption URL* |
A short version of the landing page URL to display in some native layouts via DV360. For example, example.com/shop |
30 characters |
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Call to Action* |
Text encouraging people to take action. For example, Shop Now. |
15 characters |
*For these components of the creative assets, you must add placeholders to those fields, but note they will not be rendered in the final display banner that is served.
**While the image you upload into DV360 should be a 1200x628 size, you must ensure your actual creative is either the 970x550 or 970x250 size, with the rest of the space acting as a border. If you would like to run both a 970x550 and a 970x250 banner, you will need to create these separately and attach them to separate deal IDs.
^While the square image you upload into DV360 should be a 628x628 size, you must ensure your actual creative is the 300x250 size, with the rest of the space acting as a border. Including a square image in this workflow is the only way we can serve a 300x250 size. It can be added in the same workflow as the main image and does not require a separate deal.
From here you can follow the same steps as above.
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Please note The logo, advertiser name, headlines, texts, caption URL, and call-to-action will not be rendered within the ad, so feel free to add placeholders in these fields. |