Trafficking Ads for Email in DV360

Native Campaigns

Native Creative Specifications

 Field Description Notes
Logo

Square format image with 1:1 aspect ratio.

Min. 100 x 100 pixels

Max width/height: 2000 pixels 

Max. file size: 1200 KB

Formats: JPG, PNG

 
Main Image Minimum size: 1200x628 pixels
Aspect ratio: 1.91:1
Supported image file formats: jpg, png
Maximum width/height: 2000 pixels
Maximum file size: 1200 KB
 
Square Image (optional)

Minimum size: 628x628 pixels

Supported image file formats: jpg, png

Maximum width/height: 2000 pixels

Maximum file size: 1200 KB

*Optional
Advertiser Name Write the advertiser name. 25 characters
Headline Primary text. 90 characters
Body Text Lengthier text describing a brand or product. 200 characters 
Caption URL

A short version of the landing page URL to display in some native layouts via DV360. 

For example, https://www.example.com/shop

30 characters
Call-to-Action

Text encouraging people to take action.

For example, Shop Now.

15 characters
 

Trafficking Native Creative 

1. Traffic native creatives

  • Navigate to the “Format Gallery” under Creative.
  • Select the “Native Display” format.

2. Input assets

  • Upload logo and image in their corresponding sections.

2 (cont'd). Input assets

  • Add “Advertiser name”, “Headline”, “Body text”, “Caption URL”, and “Call-to-Action”.

3. Link creative to campaign manager 360 tracking ad

  • Navigate to the “Creative Details” section.
  • Input the click tracker into “Landing Page URL”.
  • Input the impression (image) tag into “Impression tracking URL 1 (Optional)”.
  • If you have additional trackers, please use “Impression tracking URL 2 (Optional)”.

Display in Native Campaigns

If you do not have native creative assets, you can still run display ads via a Deal ID using the existing native workflow and our image flattening service.

Sizes available are 970x550, 970x250, and 300x250. 

Assets must be provided to Liveintent prior to campaign launch for resizing.*

*Please note: creatives will be resized with a transparent background to meet DV360 requirements for Native Display, but will render as Display.

Display Creative Specifications

 Field Description Notes
Logo

Square format image with 1:1 aspect ratio.

Min. 100 x 100 pixels

Max width/height: 2000 pixels 

Max. file size: 1200 KB

Formats: JPG, PNG

 A placeholder can be used when uploading to DV360. The placeholder will not show when rendering.
Main Image Minimum size: 1200x628 pixels
Aspect ratio: 1.91:1
Supported image file formats: jpg, png
Maximum width/height: 2000 pixels
Maximum file size: 1200 KB
Provide your LiveIntent Rep 970x250 and/or 970x550 assets in .jpg or .png as these will be resized to 1200x628.
Square Image (optional)

Minimum size: 628x628 pixels

Supported image file formats: jpg, png

Maximum width/height: 2000 pixels

Maximum file size: 1200 KB

Provide your LiveIntent Rep 300x250 assets in .jpg or .png as these will be resized to 628x628.
Advertiser Name Write the advertiser name.  A placeholder can be used when uploading to DV360. The placeholder will not show when rendering.
Headline Primary text.  A placeholder can be used when uploading to DV360. The placeholder will not show when rendering.
Body Text Lengthier text describing a brand or product.  A placeholder can be used when uploading to DV360. The placeholder will not show when rendering.
Caption URL

A short version of the landing page URL to display in some native layouts via DV360. 

For example, example.com/shop

 A placeholder can be used when uploading to DV360. The placeholder will not show when rendering.
Call-to-Action

Text encouraging people to take action.

For example, Shop Now.

 A placeholder can be used when uploading to DV360. The placeholder will not show when rendering.
 

Trafficking a Display Creative 

1. Traffic display creatives

  • Navigate to the “Format Gallery” under Creative.
  • Select the “Native Display” format.

2. Input assets

  • Upload logo and image in their corresponding sections.
  • For the main image:
    • Upload a 1200x628 resized image provided by your LiveIntent Rep. The creative can be either a 970x550 or 970x250 size, with the rest of the space acting as a border.
    • It must be 1.91:1 aspect ratio.

  • For the square image (optional):
    • Upload a 628x628 sized image. The creative should be a 300x250 size, with the rest of the space acting as a border.
    • A 628x628 should always be paired with a 1200x628 when uploading as it can not be trafficked alone.

*Please note: the logo will not be rendered in the final creative.

2 (cont'd). Input assets

  • Add Placeholder text for the “Advertiser Name”, “Headline”, “Body Text”,  “Caption URL”,  and “Call to Action”.

*Please note: the logo will not be rendered in the final creative.

3. Link creative to campaign manager 360 tracking ad

  • Navigate to the “Creative Details”.
  • Check the box next to “Add Campaign Manager 360 tracking ad” and search by placement id.

3. Link creative to tags (for non-CM360 ad servers)

  • Navigate to the “Creative Details”
  • Input the click tracker into “Landing Page URL”
  • Input the impression (image) tag into “Impression tracking URL 1 (Optional)”
  • If you have additional trackers, please use “Impression tracking URL 2 (Optional)”

*Please note: Javascript tags are not supported within the email environment and will prevent spend entirely.

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