Knowledge Base

Trafficking Ads for Email in DV360

Within Display & Video 360, ads running on the LiveIntent platform will be set up using the native integration.

The LiveIntent platform uses an image flattening service to render creative components as a single image within the banner size(s) supported by your chosen supply partners. Available sizes for creatives coming through DV360 include 970x250, 970x550, 300x250. 

 

Native Campaigns

 

Step 1: Start to build a native ad in DV360

In DV360 visit the Creative tab > Format Gallery and select the Native option along the top navigation bar.

Click Create beneath Native display.

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Step 2: Provide the required creative components

Within the creative details screen, fill in the required fields: headline, logo, main image, body text, and advertiser name.

 

Description

Max Length

Logo

Square format image with 1:1 aspect ratio.

Min. 100 x 100 pixels

Max width/height: 2000 pixels 

Max. file size: 1200 KB

Formats: JPG, PNG

 

Image

Use high-resolution images. For best results, 1200x627 with 1.91:1 aspect ratio. DV360 allows minimal text within images, avoid using too much text or your creative may be rejected.

 

Advertiser Name

Write the advertiser name

25 characters

Headline

Primary text.

25 characters

Body Text

Lengthier text describing a brand or product.

90 characters

Caption URL

A short version of the landing page URL to display in some native layouts via DV360. 

For example, example.com/shop

30 characters

Call to Action 

Text encouraging people to take action.

For example, Shop Now.

15 characters

 

Pro Tip 

The headline is the most important element of a native ad. Write headlines that convey a strong brand image and read like content or sentences, instead of offers or pure product names.

 

Step 3: Link the creative to a Campaign Manager tracking tag, if using Google's ad server

Navigate to the Details tab to the Serving Properties field.

If you are using Campaign Manager as your ad server, check the box that says “Add Campaign Manager Tracking Ad” and select the appropriate ID. 

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Step 4: Targeting LiveIntent Inventory 

Please navigate to Targeting LiveIntent Inventory in DV360 to select LiveIntent as an inventory source and target LiveIntent deals.

 

Display Campaigns

If you do not have native assets, you may still utilize our native integration with DV360 to run standard 970x550 display banners.

 

Step 1: Start to build a native ad in DV360

Just like you would when building a Native creative in DV360, navigate to the Creative > Format Gallery > Native tab and select Native Display.

This will open up to the Ad Canvas section of the creative builder. Add all of the required elements:

Assets

  • Logo: Upload any logo.
  • Image: Upload a display banner that has a 1.91:1 aspect ratio only. This banner will serve in our exchange as a 970x550 ad. 

Text

  • Advertiser Name: Enter the advertiser’s name.
  • Headline (Short or Long): Enter a dummy headline, such as “NONE.”
  • Body Text (Short or Long): Enter a dummy body text, such as “NONE.”
  • Caption URL: Enter the advertiser’s usual URL.
  • Call to Action: Enter a dummy call-to-action.

From here you can follow the same steps as above.

Please note

The logo, advertiser name, headlines, texts, caption URL, and call-to-action will not be rendered within the ad, so feel free to add placeholders in these fields.

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