Knowledge Base

Reports for Campaigns via DV360

You will find a few differences in the reports coming out of Google Campaign Manager and Google Display & Video 360 for your email advertising campaigns with LiveIntent. 

The below details apply if you are following the guidelines set up for attribution and tracking via DV360.

For campaigns using post-view attribution 

The below applies if you are using a CM impression tracker in a DV360 line item.

 

Campaign Manager (CM)

Display & Video 360 (DV360)

Spend

Available

Available

Impressions

May be duplicated

Available

Clicks

Available

Available

Post-Click Conversions

Not available

Not available

Post-Impression Conversions

Available

Available



For campaigns using post-click attribution 

The below applies if you are using a CM click tracker in a DV360 line item.

 

Campaign Manager (CM)

Display & Video 360 (DV360)

Spend

Available

Available

Impressions

Available

Available

Clicks

May be duplicated

Available

Post-Click Conversions

Available

Not available

Post-Impression Conversions

Available

Available



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