Check out this page to get a first look at any new features and products we’ve rolled out, with links to our guides with step-by-step instructions.

February 2025

The LiveIntent team is thrilled to roll out some updates that help streamline setting up and trafficking your direct sold line items, to save you time, and make it easier to scale your email program.

After a successful beta (huge thank you to the users who participated in the beta and provided such helpful feedback), the below features are now available to all users on the LiveIntent Platform:

• Coordinated Sponsorship
  • No need to set up multiple line items and copy creatives to run a sponsorship campaign, this new workflow allows you to synchronize multiple newsletter ad slots within a single line item.Any ad slots that you don’t need for the campaign will automatically collapse, so you don’t have to worry about unwanted ads appearing in your newsletter.
  • Learn more here.
• Creative Mapping
  • Do you have a campaign where you need an ad to appear in a specific ad slot? Now you can target ad slots and blueprints with specific creatives within a single line item.
  • Learn more here.
• Native Creative Trafficking
  • We’ve updated our previous workflow to make it easier for you to run a single native ad across multiple blueprints and ad slots.Don’t know which blueprint you want to use for a creative? No problem! Simply add the assets to create the native ad and once you link ad slots to the line item, the assets will automatically flow into eligible blueprints that are linked to those ad slots.
  • Learn more here.
• UI Updates
  • We’ve added functionality to the UI to make it easier to add Ad Slots and Packages to line items.
  • Learn more here.