Check out this page to get a first look at any new features and products we’ve rolled out, with links to our guides with step-by-step instructions.

June 2025

The LiveIntent Product & Engineering team is excited to announce some platform updates that give you more control over your email inventory!

After a successful beta (huge thank you to the users who participated and provided all their helpful feedback during this period), the below features are now available to all users on the LiveIntent Platform:

• Domain & Sensitive Category Blocking at the Ad Slot & Newsletter levels
  • Have more flexibility and control over the advertisers that appear in your newsletters and ad slots with Domain and Sensitive Category blocking at the ad slot and newsletter levels.
  • If you don’t want an advertiser running in your above the fold ad slot, but you’re okay with them appearing elsewhere in your newsletter, apply blocking to just your ATF ad slot without missing out on revenue from this advertiser entirely.  
  • Learn more about Ad Slot settings here, and Newsletter settings here.
• Line Item Blackouts
  • If you have a long running direct sold line item that needs to pause, we’ve updated the direct sold line item workflow to allow you schedule automatic blackout periods.No need to go into the platform to manually pause/resume the line item, now you can schedule a black out period that automates the process for you!
  • Learn more here.
• Unique Ad Mode by Creative Type
  • Do you see the same native ad appearing twice in your newsletter? Keep the seamless reader experience by utilizing this advanced setting to have a creative only show up once.
  • Learn more about the Newsletter settings here, and Publisher settings here.

February 2025

The LiveIntent team is thrilled to roll out some updates that help streamline setting up and trafficking your direct sold line items, to save you time, and make it easier to scale your email program.

After a successful beta (huge thank you to the users who participated in the beta and provided such helpful feedback), the below features are now available to all users on the LiveIntent Platform:

• Coordinated Sponsorship
  • No need to set up multiple line items and copy creatives to run a sponsorship campaign, this new workflow allows you to synchronize multiple newsletter ad slots within a single line item.Any ad slots that you don’t need for the campaign will automatically collapse, so you don’t have to worry about unwanted ads appearing in your newsletter.
  • Learn more here.
• Creative Mapping
  • Do you have a campaign where you need an ad to appear in a specific ad slot? Now you can target ad slots and blueprints with specific creatives within a single line item.
  • Learn more here.
• Native Creative Trafficking
  • We’ve updated our previous workflow to make it easier for you to run a single native ad across multiple blueprints and ad slots.Don’t know which blueprint you want to use for a creative? No problem! Simply add the assets to create the native ad and once you link ad slots to the line item, the assets will automatically flow into eligible blueprints that are linked to those ad slots.
  • Learn more here.
• UI Updates
  • We’ve added functionality to the UI to make it easier to add Ad Slots and Packages to line items.
  • Learn more here.