Knowledge Base

Creative Best Practices

Clear creative sets expectations and inspires action. Below are some of our most important best practices to reference when evaluating your creative!
 
Use strong colors
Colors can both establish brand and influence behavior. Make every color choice informed and deliberate.
 
Less is more
It’s always better to test a lot of simple creatives than one creative with everything on it.
 
Always be branding
Keep your logo visible and complementary to the overall design.
 
Keep messaging simple
Keep it short and to the point. Messaging needs to capture attention, demonstrate value, and set expectations.
 
Ensure it can be read on all devices
According to eMarketer, 23.3% of our time spent consuming media is on mobile. Be sure your copy is able to be read on any device it might be seen.
 
Include a call-to-action
Let the person know exactly what they are clicking on the ad to do so that when they arrive at the landing page, they are ready to do it.
  
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